Change leaders know that to succeed, they have to enable people to let go of what has been. This feels scary, and to do this, we sometimes turn to alternative role models. This can in turn feel really risky for leaders.
In positive deviance, change is created by finding what already works and spreading it. Harvard Business School professor Francesca Gino thinks of “positive deviants” as successful non-conformists. Her “aha” moment came when she saw a recipe book that challenged the rules of Italian cooking and asked – “why is it that we always cook that dish in this way?” The book contained recipes such as “the crunchy part of lasagne” that made more of the best bits! Continue reading